Home › Vol 6, No 2 (2017): December  ›  Abstract ›  View Pdf

Responses of Vendors on Trust Issues Arising from Online Selling

Celso P. Haganus Jr., Chilzien Babe B. Huring, Donn Kleint B. Caballero, Kelly Chris E. Cano, Niel G. Abing, Gilda L. Ilusorio

Trust is an essential element in the growing online marketing industry, however, it is difficult to establish due to lack of physical interaction. Online vendors need to overcome this concern and encourage site visitors to pursue the purchase of products. Thus, this study determined the trust issues and how online sellers handled them. The study employed the descriptive research design through survey method using a validated researcher-made questionnaire. Data gathering also included an interview with an open-ended question. The 100 respondents were selected from 260 population of registered online sellers in the area with 90% level of confidence. Frequency and weighted mean were used for data analysis. Results showed that common trust issues encountered by the online sellers in the area included accusation as a scammer, perception of having low credibility, doubts for using advance payment method, doubts about product quality, and rumor about the credibility of the vendor. Most of the respondents used the proof of transactions to reverse the effect of trust issues. These results may help the online sellers to handle trust issues by formulating effective strategies to overcome the adverse problems with the online business.

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

Alternatively, you can also download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link below.

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

download
© 2014 MU Research & Publication Office, Phone: +6388 521 0367 loc 106 | research@mu.edu.ph
39393 Total Visitors