Home › Vol 5, No 2 (2016): December  ›  Abstract ›  View Pdf

Student Participation in Social Media on Political Issues Concerning Candidates in 2016 Philippine Presidential Election

Loyd P. Alcasid, Ivanie B. Villacampa, Anthony L. Awa

Political candidates create their own social media sites to organize people and gain support and votes. The biggest consumers of social media are the youth. The participation of students in social media therefore has an impact on the outcome of an election. This study aimed to determine the student participation in social media on issues concerning candidates in 2016 Philippine Presidential Election. Survey method using questionnaire was adopted in this study. Two-hundred college students of Misamis University in Ozamiz City, Philippines were randomly selected as respondents. Facebook was the most preferred social media for political issues, followed by YouTube, Twitter, and Instagram, respectively. Social media showed that Rodrigo Duterte appeared to be the preferred presidential candidate of students for the 2016 Philippines presidential election. Student participation in social media on issues relating to presidential candidates was relatively less. The results of this study may shed light on trends on social media use and behavior of voters that may impact the election process and outcome.

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